STRATEGIC COMMUNICATIONS


Dr. Gyromas Newman
Associate Professor of Communication gnewman@umobile.edu
251.442.2594

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Contact Us:

Dr. Gyromas Newman
Associate Professor of Communication gnewman@umobile.edu
251.442.2594

Request More Info

Bachelor of Arts or Bachelor of Science in Strategic Communications

The Bachelor of Arts or Bachelor of Science in Strategic Communications prepares students for a career in mass media, advertising or public relations by combining communication theory with applied practice. Students will learn to craft messages for various media to effectively target specific audiences. In addition to learning ad design and press kit skills, students will gain an in-depth knowledge of the dominant persuasion models and media research techniques.

Course Code Course Name Course Hours
COM 191 Introduction to Communication Theory 3
COM 200 Mass Communication 3
COM 312 Interpersonal Communication 3
COM 400 Communication Research Methods 3
COM 442 Media Law and Regulation 3
COM 451 Persuasion 3
COM 452 Communication Ethics 3
12 Hours from the following: 12 Hours from the following:
COM 320 Media Writing 3
COM 323 Organizational Communication and Leadership 3
COM 331 Internship 3
COM 335  Principles of Public Relations 3
COM 349  Technology in Applied Communication 3
COM 420 Principles of Advertising 3
COM 435 Public Relations Campaigns 3