University rebranding introduces ‘Higher Education for a Higher Purpose’ tagline and ‘Know and Be Known’ recruiting campaign
MOBILE, Ala. – University of Mobile is starting the new school year with a new president and a new look, revealing a university-wide rebranding this week that introduces the tagline “Higher Education for a Higher Purpose” to describe the 55-year-old Christian university in south Alabama.
Students are registering now for classes that begin Aug. 22. New students may apply online at www.umobile.edu/apply, or call Enrollment Services at 251.442.2222 for information.
“A new president brings new vision and excitement, and University of Mobile’s new image reflects that,” said marketing and public relations Vice President Lesa Moore, who led the in-house rebranding team. “Our goal was to create a timeless, traditional image more in keeping with a rigorous, Christ-centered institution that is focused on academic preparation and spiritual transformation.”
The university introduced the rebranding to faculty and staff Tuesday during Convocation at Ram Hall. Employees discarded old business cards and nametags, and received boxes imprinted with the new logo and packed with items sporting the new look, including T-shirts, cups, car decals, nametags, business cards, and the university’s renamed magazine, TorchLight.
At Convocation, new UM President Tim Smith welcomed faculty and staff with the theme “A New Day, A New Journey.” The kick-off to the new school year included installation of the president’s cabinet and recognition of a longtime academic dean receiving emeritus status.
Students will have their first chance to see the new look as they move on campus Friday, Aug. 19 and start classes Monday, Aug. 22. The main drive onto campus is lined with banners carrying the torch and flame logo and the university’s new core values:
Christ-Centered, Academically-Focused, Student-Devoted and Distinctively-Driven.
The rebranding includes:
- University of Mobile Seal – Updated original elements of the seal that began as a fundraising campaign logo to launch the college in 1960. The seal reflects the university’s Christian identity, partnered with themes of service and collaboration. The meanings of each element of the seal is posted online at umobile.edu/seal.
- University of Mobile Logo – Redesigned the 2009 logo that was a contemporary, casual font of the university’s name. The new logo brings a sense of tradition with an icon that includes a torch, which has been a symbol used by UM since its foundation. The torch and globe icon symbolizes the university’s founding by Alabama Baptists as a “Great Commission university.’ The athletics ram logo remains the same.
- “Higher Education for a Higher Purpose” tagline – Statement expresses the mission and intent of the Christian university.
- “Know and Be Known” recruiting campaign – Identifies the university as one that helps students “know” God’s purpose for their lives, challenges them academically so they will “know” their field of study, invites them to a learning community where they will “be known” by name and not lost in the crowd, and equips them so they will “be known” when they graduate as a respected person in their chosen field.
Members of the President’s Cabinet who were recognized and formally installed are: Chris McCaghren, vice president for academic affairs; Kevin Wilburn, vice president for advancement and assistant to the president for church relations; Neal Ledbetter, vice president for student life: Lesa Moore, vice president for marketing and public relations; and Kim Leousis, vice president for enrollment services.
Dr. Audrey Eubanks was honored with a resolution of appreciation and recognition as vice president of academic affairs and chief academic officer emeritus.
Eubanks began her employment with University of Mobile in 1982, was granted tenure in 1988, and appointed vice president of academic affairs in 1989. In 2002 she was named vice president of academic affairs and chief academic officer and served in that role until July 2016.
About University of Mobile:
University of Mobile is a Christ-centered liberal arts and sciences institution with a vision of higher education for a higher purpose, founded to honor God by equipping students for their future professions through rigorous academic preparation and spiritual transformation. The university offers on-campus and online bachelor’s and master’s degree programs in over 40 areas of study. Founded in 1961, University of Mobile is affiliated with the Alabama Baptist State Convention and is located 10 miles north of Mobile, Alabama on a campus of over 880 acres.