Avery Podcast

Prac-ademics at Work

Michael Dumas Business, Purpose

When Avery Wilhite began his University of Mobile experience, his career aspirations were vague. The freshman knew he wanted to work somewhere in the communications field, with a lofty dream of eventually producing for tech giant Apple. 

In less than a year, Wilhite has flourished in the School of Business in pursuit of his degree in digital media and advertising, and is set to embark on a week-long trip to Silicon Valley. There he, his university mentor and other classmates, will visit a host of the world’s largest technology companies, including Apple, Google and Facebook. They will lead a night of worship with a faith-based group of Facebook employees. 

The trip is being facilitated by the Good Work Agency, a student-run marketing firm developed by the School of Business to work with area non-profits, churches and small businesses. As part of the university’s Prac-ademics™ approach, students working within the agency get first-hand experience working with clients and developing skills in a host of business applications. 

In his first year, Wilhite has already created several social media campaigns, developed websites and been part of branding efforts for a host of regional churches. He is also a member of the Agency’s podcast team. 

“All of the real-world experience, and me being only a freshman, is incredible,” he said. Wilhite credits much of the development of his focus and passion to Assistant Professor Katie Allred ’12, his mentor and the faculty lead taking the students to northern California in May. Her guidance is but one manifestation of the Christian fellowship woven into Wilhite’s university experience. 

“It definitely helps to have a body of Christ-centered people around you, helping you throughout your semesters here at UM,” Wilhite said. “It’s wonderful.”

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Michael Dumas