DIGITAL MEDIA AND ADVERTISING


Katie Allred
Assistant Professor of Software Development and Digital Media
kallred@umobile.edu
251.442.2219

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Contact Us:

Katie Allred
Assistant Professor of Software Development and Digital Media
kallred@umobile.edu
251.442.2219

Request More Info

Bachelor of Science in Digital Media & Advertising

The Bachelor of Science in Digital Media and Advertising presents students with a clearly defined framework for launching a career in the world of media and advertising. Recognizing the increasing role of specificity in connecting products and services to their appropriate markets, each student will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.

Course Code Course Name Course Hours
AR 226 Introduction to Graphic Design 3
COM 320 Media Writing 3
COM 335 Principles of Public Relations 3
COM 349 Technology in Applied Communications 3
COM 420 Principles of Advertising 3
COM 451 Persuasion 3
DEV 450 Web Development and Design 3
MKT 228 Digital Literacy and Content Creation 3
MKT 311 Principles of Marketing 3
MKT 331 Internship  3
MKT 421 Digital Marketing and Social Media Analytics 3
MKT 425 Advanced Marketing Strategies and Planning 3