INTEGRATED MARKETING COMMUNICATIONS
The Bachelor of Science in Integrated Marketing Communications provides you with a clearly defined framework for launching a career in the world of marketing communications. Recognizing the increasing role that digital communications plays in society, you will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.
Bachelor of Science in Integrated Marketing Communications
Employment prospects for integrated marketing communications are growing faster than the average for all occupations and will continue to be essential as organizations seek to maintain and expand their share of the market.
Some characteristics of professionals in the field of integrated marketing communications are creativity, an analytical mind, broad communication capabilities, project management skills, technical fluency and a talent for storytelling.
The Integrated 5-Year MBA program is a 5-year fast-track program that culminates in graduates earning two degrees:
- Bachelor of Science in Integrated Marketing Communications
- Master of Business Administration
View Program Requirements
PROGRAM BENEFITS
- Build a foundation in digital design and analytics
- Gain experience in the student-led Good Work Agency
- The Integrated 5-Year MBA allows students to graduate with both a Bachelor of Science in integrated marketing communications and Master of Business Administration in just 5 years
CAREER OPPORTUNITIES
Social Media Manager
Brand Manager/Strategist
Content Marketing Specialist
Market Research Analyst
“We will teach students to shape a cohesive marketing message and deliver it across numerous channels in order to create greater customer interest in a product or service.”
Kathy C. Dunning, DBA, CMA, CSCA, CFM
Dean, School of Business
Chair, Graduate Faculty Committee
Associate Professor of Accounting
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