INTEGRATED MARKETING COMMUNICATIONS


Contact Us:

J.B. Locke
Director of Administrative Services
251.442.2219
jlocke@umobile.edu

Request More Info

Contact Us:

J.B. Locke Director of Administrative Services 251.442.2219 jlocke@umobile.edu

Request More Info

Bachelor of Science in Integrated Marketing Communications

The Bachelor of Science in Integrated Marketing Communications presents students with a clearly defined framework for launching a career in the world of marketing communications. Recognizing the increasing role that digital communications plays in society, each student will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.

Each degree program requires the student to complete the University of Mobile Core Requirements, as well as the School of Business Core Requirements. To learn more, please see the catalog.

Course Code Course Name Course Hours
MKT 313 MKT 313 Retail Management 3
MKT 314 MKT 314 Marketing Communication 3
MKT 315 MKT 315 Consumer Behavior 3
MKT 416 MKT 416 Marketing Research 3
MKT 421 MKT 421 Digital Marketing and Social Media Analytics 3
MKT 425 MKT 425 Advanced Marketing Strategies and Planning 3
AR 226 AR 226 Introduction to Graphic Design 3
COM 335 COM 335 Principles of Public Relations 3
COM 451 COM 451 Persuasion 3
MKT 33 MKT 331 Internship 3