Communication
A Bachelor of Arts or Bachelor of Science in Communication at the University of Mobile provides you with an understanding of how to communicate clearly across multiple media, including print, digital and social channels.
Bachelor of Arts or Science in Communication
You will hone your skills to simplify complex information and articulate it clearly for mass media audiences. You will also gain experience writing for print and digital media, become a better public speaker, evaluate and interpret advertising messages, and research communication theories that shape our understanding of the world.
All Programs
- Advertising and Public Relations
- Communication Studies
- Journalism and Broadcast Media
Communications Integrated with the Master of Science in Leadership & Communication (MS)
University of Mobile alumni are working as social media marketers, ad designers, producers, news anchors and more. According to the U.S. Bureau of Labor Statistics, demand for communication occupations is expected to increase as content creators, marketers and producers are needed to manage information for emerging digital platforms.
Some characteristics of professionals in the field of communication include excellent written and verbal communication skills, critical thinking and problem-solving skills, confidence, empathy and an aptitude for technology.
Communication Major for All Tracks
Click through the tabs below to navigate through each program.
- Core Courses
- Core Courses
- Major Courses
- Advertising & PR Track
- Communication Studies Track
- Journalism & Broadcast Media Track
- 5-Year Program
Core Courses
- Effective English
- Literature
- Christian Studies
- Speech or Philosophy
- History
- Laboratory Science
- Mathematics
- General Education Electives
Major Courses
- COM 101 Basic Public Speaking
- COM 191 Introduction to Communication Theory
- COM 200 Mass Communication
- COM 312 Interpersonal Communication
- COM 400 Communication Research Methods
- COM 442 Media Law and Regulation
- COM 451 Persuasion
- COM 452 Communication Ethics
Advertising & PR Track
- COM 320 Media Writing
- COM 323 Organizational Communication and Leadership
- COM 331 Internships
- COM 335 Principles of Public Relations
- COM 349 Technology in Applied Communication
- COM 420 Principles of Advertising
- COM 435 Public Relations Campaigns
Communication Studies Track
- 12 additional hours in 300 level or above
- Communication courses from any COM track
Journalism & Broadcast Media Track
- COM 300 Cross-Cultural Communication
- COM 320 Media Writing
- COM 323 Internships
- COM 335 Principles of Public Relations
- COM 349 Technology in Applied Communication
- AR 261 Film Studio
- AR 262 Graphic Design and Animation for Video
5-Year Program
- BA 540 Business Communication
- COM 500 Communication Research and Assessment
- COM 510 Cross-Cultural Communication
- COM 523 Organizational Communication and Leadership
- COM 534 Public Relations
- COM 542 Integrated Marketing Communication
- MGT 524 Organizational Theory and Behavior
- MGT 526 Social Responsibility and Managerial Ethics
- MGT 541 Leadership I: Mission, Vision, Values, and Culture
- MGT 542 Leadership II: Organizational Change and Innovation
- MGT 544 Leadership and Learning
- MGT 545 Coaching and Consulting for the Organization
Program Benefits
- Small classes with individual attention from faculty with doctorates in Communication set UM apart from many larger institutions
- Gain internship experience in your field concentrations for up to 6 hours of course credit
- Students interested in graduate school will have the opportunity to network with well-known communication researchers through involvement with local academic conferences such as the Alabama Communication Association
Your Dream Job Awaits!
Social Media Marketer
Ad Designer
Journalist/News Anchor
Public Relations Practitioner
“Poor communication comes naturally, but good communication is learned. Come learn with us!”
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