Grace Pilot School of Business PROGRAM

Digital Media & Advertising

The Bachelor of Science in Digital Media and Advertising provides you with a clearly defined framework for launching a career in the world of media and advertising. Recognizing the increasing role of specificity in connecting products and services to their appropriate markets, you will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.

Bachelor of Science in Digital Media & Advertising

Bachelor of Science in Digital Media & Advertising

Digital Media & Advertising is a fast-paced and dynamic career field that continues to grow at a faster-than-average rate.

Some characteristics of professionals in the field of Digital Media & Advertising include the abilities to be persuasive, multitask, and communicate well; be adaptable and curious with a willingness to listen and learn; and have an analytical mind and a strong work ethic.

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Programs of Study

Programs of Study

MAJOR
  • Digital Media & Advertising
GRADUATE

The Integrated 5-Year MBA program is a 5-year fast-track program that culminates in graduates earning two degrees:

  • Bachelor of Science in Digital Media & Advertising
  • Master of Business Administration
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Digital Media & Advertising Major for All Tracks

 Click through the tabs below to navigate through each program.

  • Core Courses
  • Core Courses
  • Major Courses
  • 5-Year Programs
Core Courses
Effective English
The Literary Tradition
Intro to the Bible OR Christian Worldview
History of Christian Thought OR Mission & Message of Jesus
Basic Public Speaking OR Intro to Philosophy
History Course
Laboratory Science
Mathematics
General Education Electives
Foreign Language Electives
Major Courses
AC 241 Principles of Accounting I
AC 242 Principles of Accounting II
BA 151 Introduction to Business
BA 319 Business Analytics
BA 336 Business and Technical Writing
BA 353 Business Law
BA 430 Global Business
BA 454 Strategic Management
BA 460 Business Senior Seminar
CIS 101 Microcomputer Applications
CIS 301 Information Management
EC 201 Principles of Macroeconomics
EC 202 Principles of Microeconomics
FI 330 Principles of Finance
MGT 426 Social Responsibility and Managerial Ethics
MKT 311 Principles of Marketing
MA 211 Elementary Statistics
MGT 321 Principles of Management
AR 226 Introduction to Graphic Design
COM 335 Principles of Public Relations
COM 420 Principles of Advertising
COM 451 Persuasion
DEV 220 Programming and Specialized Topics
MKT 228 Digital Literacy and Content Creation
MKT 311 Principles of Marketing
MKT 314 Marketing Communication 

MKT 315 Consumer Behavior

MKT 331 Internship

MKT 421 Digital Marketing and Social Media Analytics 

MKT 425 Advanced Marketing Strategies and Planning
5-Year Programs
Common Professional Courses at Graduate Level 

BA 530 Global Business

BA 554 Strategic Management

MGT 526 Social Responsibility and Managerial Ethics
Graduate Courses 

FI 531 Financial Management

EC 502 Managerial Economics

AC 544 Accounting for Managerial Decision Making 

BA 554 Strategic Management

BA 540 Business Communication

MKT 517 Marketing Administration

BA 530 Global Business

MGT 524 Organizational Theory and Behavior

BA 519 Data Analysis and Decision Modeling

MGT 526 Social Responsibility and Managerial Ethics
SHAPING YOUR FUTURE
Program Benefits
Career Opportunities

Program Benefits

  • Gain a foundational understanding of digital channels and communications
  • Develop a foundation in digital design and analytics
  • The Integrated 5-Year MBA allows students to graduate with both a Bachelor of Science in digital media & advertising and Master of Business Administration in just 5 years

Your Dream Job Awaits!

Digital Marketing Strategist

Content Strategist

Campaign Strategist

Social Media Marketer

SHAPING YOUR FUTURE
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“According to the U.S. Bureau of Labor Statistics, the number of jobs will increase by six percent over the next 10 years; the median job growth for any sector is four percent, so digital marketing jobs are set up for long-term growth and success. According to the report, a bachelor’s degree is required in most marketing and advertising jobs.”

Dr. Kathy Dunning Dean, School of Business Assistant Professor of Accounting 251.442.2281 kdunning@umobile.edu

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