Digital Media & Advertising
The Bachelor of Science in Digital Media and Advertising provides you with a clearly defined framework for launching a career in the world of media and advertising. Recognizing the increasing role of specificity in connecting products and services to their appropriate markets, you will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.
Bachelor of Science in Digital Media & Advertising
Digital Media & Advertising is a fast-paced and dynamic career field that continues to grow at a faster-than-average rate.
Some characteristics of professionals in the field of Digital Media & Advertising include the abilities to be persuasive, multitask, and communicate well; be adaptable and curious with a willingness to listen and learn; and have an analytical mind and a strong work ethic.
Programs of Study
- Digital Media & Advertising
The Integrated 5-Year MBA program is a 5-year fast-track program that culminates in graduates earning two degrees:
- Bachelor of Science in Digital Media & Advertising
- Master of Business Administration
Digital Media & Advertising Major for All Tracks
Click through the tabs below to navigate through each program.
- Core Courses
- Core Courses
- Major Courses
- 5-Year Programs
| Core Courses |
|---|
| Effective English |
| The Literary Tradition |
| Intro to the Bible OR Christian Worldview |
| History of Christian Thought OR Mission & Message of Jesus |
| Basic Public Speaking OR Intro to Philosophy |
| History Course |
| Laboratory Science |
| Mathematics |
| General Education Electives |
| Foreign Language Electives |
| Major Courses |
|---|
| AC 241 Principles of Accounting I |
| AC 242 Principles of Accounting II |
| BA 151 Introduction to Business |
| BA 319 Business Analytics |
| BA 336 Business and Technical Writing |
| BA 353 Business Law |
| BA 430 Global Business |
| BA 454 Strategic Management |
| BA 460 Business Senior Seminar |
| CIS 101 Microcomputer Applications |
| CIS 301 Information Management |
| EC 201 Principles of Macroeconomics |
| EC 202 Principles of Microeconomics |
| FI 330 Principles of Finance |
| MGT 426 Social Responsibility and Managerial Ethics |
| MKT 311 Principles of Marketing |
| MA 211 Elementary Statistics |
| MGT 321 Principles of Management |
| AR 226 Introduction to Graphic Design |
| COM 335 Principles of Public Relations |
| COM 420 Principles of Advertising |
| COM 451 Persuasion |
| DEV 220 Programming and Specialized Topics |
| MKT 228 Digital Literacy and Content Creation |
| MKT 311 Principles of Marketing |
| MKT 314 Marketing Communication |
| MKT 315 Consumer Behavior |
| MKT 331 Internship |
| MKT 421 Digital Marketing and Social Media Analytics |
| MKT 425 Advanced Marketing Strategies and Planning |
| 5-Year Programs |
|---|
| Common Professional Courses at Graduate Level |
| BA 530 Global Business |
| BA 554 Strategic Management |
| MGT 526 Social Responsibility and Managerial Ethics |
| Graduate Courses |
| FI 531 Financial Management |
| EC 502 Managerial Economics |
| AC 544 Accounting for Managerial Decision Making |
| BA 554 Strategic Management |
| BA 540 Business Communication |
| MKT 517 Marketing Administration |
| BA 530 Global Business |
| MGT 524 Organizational Theory and Behavior |
| BA 519 Data Analysis and Decision Modeling |
| MGT 526 Social Responsibility and Managerial Ethics |
Program Benefits
- Gain a foundational understanding of digital channels and communications
- Develop a foundation in digital design and analytics
- The Integrated 5-Year MBA allows students to graduate with both a Bachelor of Science in digital media & advertising and Master of Business Administration in just 5 years
Your Dream Job Awaits!
Digital Marketing Strategist
Content Strategist
Campaign Strategist
Social Media Marketer
“According to the U.S. Bureau of Labor Statistics, the number of jobs will increase by six percent over the next 10 years; the median job growth for any sector is four percent, so digital marketing jobs are set up for long-term growth and success. According to the report, a bachelor’s degree is required in most marketing and advertising jobs.”
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