COLLEGE OF ARTS & SCIENCES PROGRAM

Integrated Marketing Communications

The Bachelor of Science in Integrated Marketing Communications provides you with a clearly defined framework for launching a career in the world of marketing communications. Recognizing the increasing role that digital communications plays in society, you will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.

Bachelor of Science in Integrated Marketing Communications

Bachelor of Science in Integrated Marketing Communications

Employment prospects for integrated marketing communications are growing faster than the average for all occupations and will continue to be essential as organizations seek to maintain and expand their share of the market.

Some characteristics of professionals in the field of integrated marketing communications are creativity, an analytical mind, broad communication capabilities, project management skills, technical fluency and a talent for storytelling.

Tab 1 Image
Areas of Study
All Programs

All Programs

MAJOR
  • Integrated Marketing Communications
GRADUATE

The Integrated 5-Year MBA program is a 5-year fast-track program that culminates in graduates earning two degrees:

Areas of Study
Tab 1 Image

Integrated Marketing Communications Major for All Tracks

Click through the tabs below to navigate through each program.

  • Core Courses
  • Core Courses
  • Major Courses
  • 5-Year Programs
Core Courses
Effective English
The Literary Tradition
Intro to the Bible OR Christian Worldview
History of Christian Thought OR Mission & Message of Jesus
Basic Public Speaking OR Intro to Philosophy
History Course
Laboratory Science
Mathematics
General Education Electives
Foreign Language Electives
Major Courses
AC 241 Principles of Accounting I
AC 242 Principles of Accounting II
BA 151 Introduction to Business
BA 319 Business Analytics
BA 336 Business and Technical Writing
BA 353 Business Law
BA 430 Global Business
BA 454 Strategic Management
BA 460 Business Senior Seminar
CIS 101 Microcomputer Applications
CIS 301 Information Management
EC 201 Principles of Macroeconomics
EC 202 Principles of Microeconomics
FI 330 Principles of Finance
MGT 426 Social Responsibility and Managerial Ethics
MKT 311 Principles of Marketing
MA 211 Elementary Statistics
MGT 321 Principles of Management
MKT 313 Retail Management
MKT 314 Marketing Communication
MKT 315 Consumer Behavior
MKT 416 Marketing Research
MKT 421 Digital Marketing and Social Media Analytics
MKT 425 Advanced Marketing Strategies and Planning
COM 335 Principles of Public Relations
COM 451 Persuasion
MKT 331 Internship
5-Year Programs
Common Professional Courses at Graduate Level 

BA 530 Global Business

BA 554 Strategic Management

MGT 526 Social Responsibility and Managerial Ethics
Graduate Courses 

FI 531 Financial Management

EC 502 Managerial Economics

AC 544 Accounting for Managerial Decision Making 

BA 554 Strategic Management

BA 540 Business Communication

MKT 517 Marketing Administration

BA 530 Global Business

MGT 524 Organizational Theory and Behavior

BA 519 Data Analysis and Decision Modeling

MGT 526 Social Responsibility and Managerial Ethics
SHAPING YOUR FUTURE
Program Benefits
Career Opportunities

Program Benefits

  • Build a foundation in digital design and analytics
  • Gain experience in the student-led Good Work Agency
  • The Integrated 5-Year MBA allows students to graduate with both a Bachelor of Science in integrated marketing communications and Master of Business Administration in just 5 years

Your Dream Job Awaits!

Social Media Manager

Brand Manager/Strategist

Content Marketing Specialist

Market Research Analyst

SHAPING YOUR FUTURE
Tab 1 Image
Tab 2 Image

“We will teach students to shape a cohesive marketing message and deliver it across numerous channels in order to create greater customer interest in a product or service.”

Dr. Kathy Dunning Dean, School of Business 251.442.2281 kdunning@umobile.edu

Request Information