Integrated Marketing Communications
The Bachelor of Science in Integrated Marketing Communications provides you with a clearly defined framework for launching a career in the world of marketing communications. Recognizing the increasing role that digital communications plays in society, you will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.
Bachelor of Science in Integrated Marketing Communications
Employment prospects for integrated marketing communications are growing faster than the average for all occupations and will continue to be essential as organizations seek to maintain and expand their share of the market.
Some characteristics of professionals in the field of integrated marketing communications are creativity, an analytical mind, broad communication capabilities, project management skills, technical fluency and a talent for storytelling.
All Programs
- Integrated Marketing Communications
The Integrated 5-Year MBA program is a 5-year fast-track program that culminates in graduates earning two degrees:
- Bachelor of Science in Integrated Marketing Communications
- Master of Business Administration
Integrated Marketing Communications Major for All Tracks
Click through the tabs below to navigate through each program.
- Core Courses
- Core Courses
- Major Courses
- 5-Year Programs
| Core Courses |
|---|
| Effective English |
| The Literary Tradition |
| Intro to the Bible OR Christian Worldview |
| History of Christian Thought OR Mission & Message of Jesus |
| Basic Public Speaking OR Intro to Philosophy |
| History Course |
| Laboratory Science |
| Mathematics |
| General Education Electives |
| Foreign Language Electives |
| Major Courses |
|---|
| AC 241 Principles of Accounting I |
| AC 242 Principles of Accounting II |
| BA 151 Introduction to Business |
| BA 319 Business Analytics |
| BA 336 Business and Technical Writing |
| BA 353 Business Law |
| BA 430 Global Business |
| BA 454 Strategic Management |
| BA 460 Business Senior Seminar |
| CIS 101 Microcomputer Applications |
| CIS 301 Information Management |
| EC 201 Principles of Macroeconomics |
| EC 202 Principles of Microeconomics |
| FI 330 Principles of Finance |
| MGT 426 Social Responsibility and Managerial Ethics |
| MKT 311 Principles of Marketing |
| MA 211 Elementary Statistics |
| MGT 321 Principles of Management |
| MKT 313 Retail Management |
| MKT 314 Marketing Communication |
| MKT 315 Consumer Behavior |
| MKT 416 Marketing Research |
| MKT 421 Digital Marketing and Social Media Analytics |
| MKT 425 Advanced Marketing Strategies and Planning |
| COM 335 Principles of Public Relations |
| COM 451 Persuasion |
| MKT 331 Internship |
| 5-Year Programs |
|---|
| Common Professional Courses at Graduate Level |
| BA 530 Global Business |
| BA 554 Strategic Management |
| MGT 526 Social Responsibility and Managerial Ethics |
| Graduate Courses |
| FI 531 Financial Management |
| EC 502 Managerial Economics |
| AC 544 Accounting for Managerial Decision Making |
| BA 554 Strategic Management |
| BA 540 Business Communication |
| MKT 517 Marketing Administration |
| BA 530 Global Business |
| MGT 524 Organizational Theory and Behavior |
| BA 519 Data Analysis and Decision Modeling |
| MGT 526 Social Responsibility and Managerial Ethics |
Program Benefits
- Build a foundation in digital design and analytics
- Gain experience in the student-led Good Work Agency
- The Integrated 5-Year MBA allows students to graduate with both a Bachelor of Science in integrated marketing communications and Master of Business Administration in just 5 years
Your Dream Job Awaits!
Social Media Manager
Brand Manager/Strategist
Content Marketing Specialist
Market Research Analyst
“We will teach students to shape a cohesive marketing message and deliver it across numerous channels in order to create greater customer interest in a product or service.”
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