MARKETING & PUBLIC RELATIONS
Our Mission: Through Data, Design & Delivery, we will foster a university-wide marketing mindset, create innovative products and tell compelling stories to amplify the mission of the University of Mobile.
The Office for Marketing and Public Relations promotes the mission and identity of the University of Mobile through strategic initiatives designed to enhance the image, recruitment and development efforts of the university. Accomplishments include, but are not limited to:
- Increased regional and national advertising efforts
- Established and continued vibrant presence of social media sites
- Created and executed nationally recognized Project Serve event
- Implemented new technology for enhanced communication
- Increased local, regional and national media coverage
- Created the University of Mobile Torchlight Magazine
- Increased monthly unique visitors to university website by over 1600%
- Redesigned University of Mobile website
- Developed, produced and maintained digital content site
- Numerous national awards for print and online design, campaigns, writing, video
LESA MOORE '07
Vice President for Marketing & Public Relations
Lesa has over 30 years experience in marketing and public relations including the high-tech industry, retail marketing and higher education. Numerous local and national advertising, PR and design awards have been achieved under her direction. Lesa received her Bachelor of Science in Marketing from the University of South Alabama and her Master of Business Administration from the University of Mobile. She enjoyed a successful career as Director of Marketing Communications at Xante Corporation before joining the UM staff in 2002. She serves as Vice President for Marketing and Public Relations as well as instructor in marketing at UM, and is a member of the American Marketing Association, Public Relations Council of Alabama, Baptist Communicators Association and School Board Committee for Cottage Hill Christian Academy. Lesa lives in Mobile with her husband, Jay. They have two children, Logan and Olivia, both graduates of UM. She is an active member and volunteer at Cottage Hill Baptist Church
Associate Vice President for University Communications
Kathy is an award-winning public relations professional and former journalist with a strong background in strategic communications, feature writing/story-telling, copywriting and editing. She joined the University of Mobile staff in 1993 and has earned awards for writing, public relations and advertising, including twice receiving the grand prize for feature writing from the Baptist Communicators Association. She serves on the board of the John M. Will Scholarship Foundation, awarding scholarships to promising student journalists; and is a member of the Public Relations Council of Alabama, Baptist Communicators Association and Society of Professional Journalists. Kathy lives in Daphne with her husband, Chuck, who earned his M.B.A. from University of Mobile. They have two children and two grandchildren.
HEATH VESTER ’16
Assistant Vice President for Creative Services
Heath Vester is an experienced graphic designer and serves as the Assistant Vice President for Creative Services for the University of Mobile’s Office of Marketing & Public Relations. He is an alumnus of the University of Mobile, where he earned a Bachelor of Arts in Fine Art and a Master of Science in Leadership and Communication. Beyond his role at the university, Heath is the owner of Heath Vester Creative, his freelance company where he provides a wide variety of creative services to individuals and organizations.
Director of Visual Media
Rovy Lopez is the Director of Visual Media in the Office for Marketing and Public Relations at the University of Mobile. He is an experienced event and documentary filmmaker and a published photographer. He also serves as the associate pastor at Cross Culture Church in Mobile and runs his freelance business, RL Films.
Emily Deal is the graphic designer for the marketing and public relations office at the University of Mobile. Emily's background is in advertising where she solidified her skills in design, quality assurance, and art direction. She earned a Bachelor of Arts with a concentration in graphic design from UM in 2016. She is a devoted member of Mars Hill Church where she volunteers with the children's ministry most Sundays. Some of her favorite things are wildflowers, live music, and, most importantly, dogs.
Project Manager & Digital Marketing Specialist
Noah Walters is the project manager in the Office for Marketing and Public Relations at the University of Mobile, where he is a full-time student in the School of Business. He is pursuing both a Bachelor of Science in Integrated Marketing Communications and a Master of Business Administration through the integrated 5-year MBA program. He loves playing disc golf on campus with friends. Noah says if he had lived in a previous century, he would have wanted to work on a ship traveling the world.
MOLLY GRACE WATKINS
Molly Grace Watkins is the Content Creator for the Office for Marketing and Public Relations at the University of Mobile. She is a full-time student in the College of Arts and Sciences, where she is pursuing a degree in Communication with a concentration in Journalism and Broadcasting. A published author, Molly Grace loves writing and being in front of the camera. She is an active member and volunteer at Cottage Hill Baptist Church. She also enjoys listening to music, going on long walks and driving her friends around in her blue MINI Cooper.
Photographer & Videographer
Camden Jewell is a photographer and videographer for the marketing and public relations office at the University of Mobile. Camden earned a Bachelor of Fine Arts in Acting Performance, with a concentration in Directing, from UM in 2023. Camden also pursues filmmaking and photography in both narrative storytelling and live event production. Camden enjoys hiking and the outdoors where he spends his free-time.
The University of Mobile Store Manager
Michaella Johnson is the manager of The U, the University of Mobile’s spirit store. Michaella earned a Bachelor in Fine Arts in Performance, with a concentration in Musical Theatre, in 2023 and is now pursuing her Masters in Musical Theatre at UM. She is Miss University of Mobile ’23 and loves singing and performing both on stage and for the camera. She is a part of Cross Culture Church’s worship team and she enjoys reading and writing original music in her free-time.
Assistant to the Vice President of Marketing
Kellie Cavallaro is the Assistant to the Vice President for Marketing and Public Relations at the University of Mobile. Kellie is a graduate of Liberty University, where she earned a Bachelor of Art in Graphic Arts and Digital Design and a Master of Science in Social Media Management. Kellie and her husband, Kelly, own a Media Production company where they have been featured both nationally and internationally in a wide range of venues. She enjoys spending time with friends at dance conventions.