University of Mobile Marketing Students Help Local Non-Profit

Zac Douglas Business, Learning, News

MOBILE, Ala. – University of Mobile marketing students created a comprehensive marketing plan for Women’s Resource Center to help reach the next generation. The involvement in the project will provide students with experience for their future careers.

Students in UM’s Marketing and Communications class created their own marketing agency to present marketing suggestions to the Women’s Resource center. They compared the WRC to competitors to find ways to improve graphics, advertisements, events and ways to reach men and women in need.

The Women’s Resource Center is a faith-based ministry that provides medically accurate information about pregnancy, fetal development, lifestyle issues and other related services. The WRC also offers pregnancy testing, ultrasounds, counseling, STI testing and more for expecting women.

Students used information they have been taught at the University of Mobile to create traditional, digital and alternative advertising, as well as marketing suggestions for social media, website, events and more.

Avery Wilhite, junior at the University of Mobile, said the teaching in the School of Business and the Good Work Agency, a student-run marketing agency at UM that helps local business and non-profits, helped prepare him for the presentations to the WRC.

“This class has equipped me with a well-rounded knowledge base and practical skills to use in my career. When the Women’s Resource Center asked questions about our presentation, I felt well-prepared to confidently answer those questions,” said Wilhite.

The strategies UM students presented will help improve the communication to the next generation, said Marty Carrell, CEO of the Women’s Resource Center.

“I’m very impressed with all of the students. Lesa Moore, vice president of marketing and communications and marketing instructor, approached us about this project, and marketing was something I was praying about for the WRC. We had some ideas, and we knew that UM would be able to help us make it happen. What we saw during presentations is very relevant to our organization, and the ideas that these students had and ways to improve the WRC can help us out a lot,” said Carrell.

Students will be able to use the experience of working with clients and creating marketing materials in their future careers.

“I want to work with non-profits, so being able to work with a non-profit has been very helpful. I’ve seen how they work and how marketing works within non-profits and healthcare fields,” said Noah Walters, a senior at UM.

For more information about the University of Mobile and the School of Business, please visit umobile.edu or call 251.442.2222.


About the University of Mobile

The University of Mobile is a Christ-centered liberal arts and sciences institution with a vision of higher education for a higher purpose, founded to honor God by equipping students for their future professions through rigorous academic preparation and spiritual transformation. Core values are: Christ-Centered, Academically-Focused, Student-Devoted and Distinctively-Driven. The university offers on-campus and online bachelor’s, master’s and doctoral degrees in over 75 academic programs. Founded in 1961, the University of Mobile is affiliated with the Alabama Baptist State Convention and is located 10 miles north of Mobile, Alabama on a campus of over 880 acres.

For more information about the University of Mobile, visit the website at www.umobile.edu or call Enrollment Services at 1.800.WIN.RAMS or 251.442.2222.

About the Author

Zac Douglas

Zac Douglas is the marketing communications specialist for the University of Mobile. He graduated from the University of Mississippi in 2019 with a Bachelor of Science in integrated marketing and communications. As marketing communications specialist, Zac is responsible for writing and strategizing content about the university, assisting with media relations, and handling other marketing and communications projects. He is an active member at Cottage Hill Baptist Church and enjoys spending his time surfing, skating and climbing.