DIGITAL MEDIA AND ADVERTISING
The Bachelor of Science in Digital Media and Advertising provides you with a clearly defined framework for launching a career in the world of media and advertising. Recognizing the increasing role of specificity in connecting products and services to their appropriate markets, you will be prepared to facilitate communication through social and other forms of digital media, connect offerings to the needs of consumers, and strategically position an organization for success.
Dr. Kathy Dunning
Dean, School of Business
Assistant Professor of Accounting
251.442.2281
kdunning@umobile.edu
Bachelor of Science in Digital Media & Advertising
Digital Media & Advertising is a fast-paced and dynamic career field that continues to grow at a faster-than-average rate.
Some characteristics of professionals in the field of Digital Media & Advertising include the abilities to be persuasive, multitask, and communicate well; be adaptable and curious with a willingness to listen and learn; and have an analytical mind and a strong work ethic.
The Integrated 5-Year MBA program is a 5-year fast-track program that culminates in graduates earning two degrees:
- Bachelor of Science in Digital Media & Advertising
- Master of Business Administration
View Program Requirements
PROGRAM BENEFITS
- Gain a foundational understanding of digital channels and communications
- Develop a foundation in digital design and analytics
- The Integrated 5-Year MBA allows students to graduate with both a Bachelor of Science in digital media & advertising and Master of Business Administration in just 5 years
CAREER OPPORTUNITIES
Digital Marketing Strategist
Content Strategist
Campaign Strategist
Social Media Marketer
“According to the U.S. Bureau of Labor Statistics, the number of jobs will increase by six percent over the next 10 years; the median job growth for any sector is four percent, so digital marketing jobs are set up for long-term growth and success. According to the report, a bachelor’s degree is required in most marketing and advertising jobs.”
Kathy C. Dunning, DBA, CMA, CSCA, CFM
Dean, School of Business
Chair, Graduate Faculty Committee
Associate Professor of Accounting
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