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Record First-Year Student Enrollment Pushes UM Growth

Kathy DeanNews

MOBILE, Ala. – A record-breaking number of first-time freshmen with an overall 14% increase in new students, plus an impressive 72% retention rate, pushed enrollment growth at the University of Mobile to 1,916 students for fall semester 2023. 

Here are enrollment highlights:

  • UM’s fall semester 2023 enrollment of 1,916 students is an increase from 1,851 total students enrolled for fall 2022.
  • The Christian university had a record-breaking number of first-time freshmen, with 288 enrolled. The previous record of 282 freshmen was set in 2015. 
  • Overall, the total number of new students including transfers was 418, up 14% from the previous year’s number of 369.
  • UM’s 72% retention rate is far above the Alabama average of 66.25% overall and 69.75% for private universities in the state. The national average for private colleges is 68%.

A Total Team Effort

UM President Lonnie Burnett announced the enrollment numbers to faculty and staff during a Census Day celebration Aug. 28 in Dorsett Auditorium on campus. Census Day marks the end of the add/drop period when colleges tally their official enrollment.

“These numbers are the result of God being faithful and a lot of hard work – a total team effort,” Burnett told university employees. “This level of success involves marketing, enrollment counselors and staff, financial aid, business office, student success staff, student life staff, faculty and coaches.”

Experience the Difference

Burnett said the University of Mobile attracts students who want to experience the difference of quality academics with a faith-based approach, where faculty and staff are committed mentors who know their students.

“Prospective students visit many schools, most of which are just alike. When they come here, they see something truly different that appeals to them. It’s because of our product, our people and our purpose – what we call ‘Higher Education for a Higher Purpose,’” Burnett said.


About the University of Mobile

The University of Mobile is a Christ-centered university with a vision of “Higher 
Education for a Higher Purpose,” founded to honor God by equipping students for their 
future professions in an environment where they are known. Located 10 miles north of Mobile, Alabama, on a campus of over 880 acres, the university offers associate, bachelor’s, master’s and doctoral degrees in over 75 academic programs.The University of Mobile was founded in 1961 and is affiliated with the Alabama Baptist State Convention.

For information about the University of Mobile, areas of study, admissions and more, visit umobile.edu, connect with UM on social media @univofmobile, or call Enrollment Services at 1.800.WIN.RAMS or 251.442.2222.

About the Author

Kathy Dean

Kathy Dean is associate vice president for university communications and has helped tell the University of Mobile story since 1993. She is an award-winning public relations professional and former journalist. Her husband and daughter are UM graduates. She loves playing in the yard – planting flowers, picking blueberries, pulling weeds and petting her two mini-schnauzers.